One of the quickest and easiest ways to start your own business is to do so online.
Rather than spending thousands of dollars and
countless hours finding the perfect
brick-and-mortar location, you can get an online
business up and running rather quickly, for a
fraction of the cost.
In addition to generating an idea that will get consumers to gravitate to you, starting
an online business requires you to create a
well-designed website and figure out ways —
through search engine optimization and
social-media, email and content marketing — to
drive consumers to your site. If you think you
have what it takes to become an online
entrepreneur in 2015, we've got 13 business
ideas to help you get started.
1. Specialized retailer
An online store lets you reach customers all over that world and
that means you can afford to specialize.
Whether it's dollhouse furniture or organic
dog food, there's an audience for everything.
Using a web hosting service with an integrated
shopping cart or e-commerce software, your business will be operational in no time. Many vendors will even ship products to customers on your behalf, which means you don't need to own a lot of inventory
2. Social media
consultant
Larger firms can hire an agency or full-time staff
member to run their Facebook and Twitter
accounts, but small businesses often have to
handle their own social media marketing. With
so many other responsibilities, business
owners are often too busy or overwhelmed to
spend time developing and implementing a great
social media strategy.
As a consultant, you can help them determine the best tactics, posting schedules and
content for their target audience. As their
follower count grows, so will your business.
3. Web design
Have you ever been turned off by a business’s generic-looking website
layout? If you know some HTML and have a good
eye for design, you can launch a service to
create attractive, easy-to-use websites for
small businesses. You can put your skills to
good use for business owners who want to take
their online presence to the next level. Build
up a portfolio of work with smaller freelance
jobs, then create your own website to show it
off and bring in a steady stream of clients.
4. Resume/cover
letter writing
It's a tough truth to swallow, but a standout resume and cover letter can make all the difference when applying jobs. While listing career accomplishments might seem like an easy task, the fine art of “humble bragging” eludes some of us. Get hired to help others get hired by writing stellar resumes. Capitalize on the increasingly important social media branding bandwagon and offer to fix LinkedIn profiles as well.
5. Professional
freelancer
You might not think of freelancing as a business, but with
more and more companies turning to part-time
contract workers to fill their skill gaps,
it's not hard to imagine making a living
providing businesses with a variety of
freelance services. Depending on your skill
sets, you could work for multiple companies in
a variety of fields, offering flexibility and
a refreshing change of pace.
According to the freelance job listing website Freelancer.com, tech services, content
creation and web design are popular fields for
contract work.
6. Affiliate
marketing
If you're a person that loves leaving customer reviews on sites
like Amazon, stop doing it for free.
Word-of-mouth advertising is still a huge lead
generator for many companies, and a lot of
businesses are willing to share a portion of
their profits with persuasive individuals who
will promote their products to the public. If
you have a personal website with a large
following, this might be easier to accomplish
(PR reps are always seeking out brand
advocates they can send free samples to).
Smart Passive Income breaks down three types of affiliate marketing and explains
which one is most profitable.
Editor’s Note: Considering a small business loan? If you’re looking for information
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7. Health/nutrition
coach
When it comes to nutrition, Americans seem to have a
mental block. According to the Centers for
Disease Control, nearly 70 percent of the
adult population is overweight or obese, and
many people that want to lose weight and eat
better simply don't know where to start. You
don't necessarily need to be a registered
dietitian (RD) to offer meal plans and diet
counseling to your client base, either. With
the right combination of personal support and
nutrition and exercise knowledge, you could be
helping people get healthier through your
online service.
8. eBook author
Have a ton of knowledge on a particular subject that you want to
share with the public? With e-readers now a staple
in most households, self-publication has
become a reality for many writers who might
never get picked up by publishing companies.
With the right marketing tools, you can
successfully publish your own books on
anything from cooking and weight loss to real
estate. Inbound Pro’s advice from successful
e-Book authors offers tips for writing content
that sells.
9. Remote
technical support
Many small businesses don't have room in their budget for a full-time IT employee, so when their systems go on the fritz, they'll usually call a computer whiz friend or family member. If you have experience working on computers and networks, you can eliminate their need to call in a favor and offer immediate remote technical assistance.
10. Virtual consignment store
Bargain hunters and thrift store enthusiasts can turn a
nice profit reselling their vintage clothing
finds. Brand yourself by setting up an
independent website as your virtual
storefront, but use a managed service like
Google Checkout to handle transactions.
High-resolution images and catchy copy for
your products will make you stand out in the
sea of Internet users trying to sell their used items.
11. Teaching
online courses
You don’t need a degree in education to teach people how
to do something you know inside and out. You
can help others enrich their lives by offering
classes in an area you’re passionate about,
like yoga or baking. Create instructional
packets and videos for download from a
website, or schedule real-time Skype lessons with clients.
12. App
development
Mobile applications are more popular than ever, and people are
willing to pay good money for ways to manage
their lives from their smartphones. If you
have a great idea and happen to know coding,
you can run with it and create your app yourself.
If you just have an idea and don't know the
ins and outs of how to turn it into a reality,
there are plenty of software developers
looking to collaborate with people on app
creation.
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